Bitso | BTC Stories - Doghouse

DisplaceMint and Smart Diseños produced the "Bitcoin Stories" campaign for Bitso’s 10th anniversary. Through 3D modeling, animation, and soundtrack, three 20-second ads illustrate Bitcoin’s value evolution over a decade. Using rotating modular discs, the ads creatively compare purchases in 2014 to possibilities in 2024, blending realistic textures with miniature set designs. Bitso’s green reinforces brand identity in each scene.

Bitso, one of the leading cryptocurrency exchanges in Latin America,

celebrated its 10th anniversary in 2024 with a series of initiatives

highlighting its trajectory in the crypto market.

As part of this celebration, Smart Diseños and DisplaceMint produced the "Bitcoin Stories" campaign: from concept to 3D modeling, animation, and soundtrack,

we developed a set of three 20-second ads that translate the evolution of the cryptocurrency's value into stories reflecting transformations

and achievements driven by a decade of change.

Each ad features a system of rotating modular discs, enabling a dynamic

and creative comparison between what one Bitcoin could buy in 2014 with the possibilities it unlocks a decade later.

This is one of three stories that showcase characters at moments of achievement, brought to life through an aesthetic that blends realistic textures with miniature-like set designs. A neutral color palette reinforces the client’s brand identity,

with Bitso’s signature green standing out in each scene.

SMART DISEÑOS

DIRECTOR: Guilherme Lepca
DESIGN AND COMPOSITION: Janis Medeiros, Axel Giller
STORYBOARD: Axel Giller
CONCEPTS: Axel Giller, Adrielle Cristine Monferino Persichitti, Henrique Nascimento, Pablo Peiker, Stephani H.
PRODUCTION COORDINATION: Janis Medeiros, Luísa de Freitas Lopes
SOUNDTRACK AND SOUND DESIGN: Guilherme Lepca
VOICEOVER CASTING: Roberto Romero
FINISHING: Axel Giller, Juba Silva (Jujuba)
CUSTOMER SERVICE: Luísa de Freitas Lopes
EXECUTIVE PRODUCER: Francisco Sandmann

DISPLACEMINT

CHARACTER MODELING GROOMER: Luiz Fernando Campolina
RIGGING: Vinicius D'Amaro
ASSET MODELING: Matheus Ulisses, Luiz Fernando Campolina, Raissa Cunha
CHARACTER ANIMATION: Vinicius D'Amaro
SCENARIO ANIMATION: William Oliveira, Matheus Ulisses

LOOKDEV: Murillo Cunha
ASSEMBLY: Murillo Cunha
COMPOSITING: Murillo Cunha
CGI DIRECTOR: Murillo Cunha
CHARACTER AND LOOKDEV CLOTHING MODELING: Rafa Pires
GROOMING: Luiz Fernando Campolina, Murillo Cunha
CUSTOMER SERVICE: Annanda Lima
LINE PRODUCER: Louise Bonne

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